How Your Odour Changes With Age

Have you ever experienced these situations?
01

5 reality checks about odour for middle-aged men

Reality Check #1
Odour Care is required in the workplace

Personal care concerns that people want their colleagues to improve on at work

Chart
May 2014: Working men (567 people) and women (550 people) aged 25-49 [Mandom research]
Reality Check #2
It is also the third highest concern for female partners

Current concerns for Partner at the moment

Hair volume
45%
Skin type/condition
40%
Body odour
39%
Obesity/weight control
35%
Hair texture/type
35%
Dec 2024: Females who have middle-aged partners, aged 40-50 (n=102)
Reality Check #3
There is more than one area where men experience odour from

Areas where men think odour comes from

Chart
June 2013: Men aged 35-49 who are dissatisfied with body odor (14,863 people) Nationwide [Mandom research]
Reality Check #4
Middle-aged men feel most self-conscious about their odour when they are in close proximity with people, or after they sweat.
Top situations where men feel most self-conscious about their odour
55%
As long as I sweat
55%
Working in office or with colleagues
48%
On public transport such as MRT/Bus
Dec 2024: Males, aged 30-50 (n=368)
Reality Check #5
Approximately 60% of men in their 40s notice a change in body odour

The reality of changes in body odour

Chart
May 2023 Male in his 40s (n=9,583) Nationwide [Mandom research]
02

Types of odour found in middle-aged men

① The type and location of odour changes depending on the age

② Odour generated from the body, excluding bad breath and foot odour, can be broadly categorized into three types: general sweat odour, aging odour, and middle-aged odour

In addition to general sweat odour and middle-aged odour that peaks around the age of 40, the body odour of these men also begins to develop as they age (aging odour).

Men in their 40s can be said to be the time in life when body odour is most likely to be the strongest, as three types of odours are mixed together.

General sweat odour (underarm odour)

An index showing the relative odour intensity (olfactory measurement) of armpits for each age group. Indexed with the highest value (average for ages 18-24) as 100 and the odour discrimination threshold (level 2) as 0.

Middle-aged odour (diacetyl)

An index that indicates the amount of diacetyl, the causative agent of middle-aged odour, generated in the head. Indexed with the highest value (35-44 year old average) as 100 and the lowest value overall (1ppb) as 0.

Aging odour (2-nonenal)

An index showing the amount of 2-nonenal, which is the cause of aging odour, produced in the back. Indexed with the highest value (65-75 year old average) as 100 and the lowest value (0ng) as 0.

03

What is middle-aged odour?

Causative substance “Diacetyl”

With a smell profile that is similar to used oil, diacetyl is produced when the lactic acid contained in sweat is metabolized and broken down by staphylococci living in the scalp.

Compared to 2-nonenal (cause of aging odour) it spreads more easily in the air, making it more noticeable by others around you.

Additionally, when it mixes with sebum (medium chain fatty acids), the odour becomes even more prominent.

04

How your sebum changes with age

① When you reach middle-age, scalp oil becomes stickier

Compared to those in their 20s (young men), the scalp of men in their 40s (middle-aged men) becomes sticky and oily. This oil not only causes stickiness, but also tends to accumulate oily odour.

② When you reach middle-age, body oil becomes the source of aging odour

As we age, fatty acid (palmitoleic acid) in sebum increases, and the lipids secreted on the skin are oxidized and converted to 2-nonenal (a component of aging odour)

By intensively caring for these three types of odours, you can maintain a clean state without worrying about odours as you age.
Let's start taking measures against odour!
By intensively caring for these three types of odours, you can maintain a clean state without worrying about odours as you age. By taking care of middle-aged odour*1, you can maintain a clean state without worrying about odours. (Shampoo, Conditioner, Body Wash)
Green tea extract *2 deodourises aging odour, body odour, and sweat odour and prevents odour. (Body wash)
It also cleanly removes the stickier scalp oil that comes with aging. (Shampoo)
Thoroughly removes oils such as 2-nonenal (an aging odour component). (Body Wash)
Contains Mandom's original plant Flavono Mix (moisturising) *3. Contains Q10*4 and ceramide-like ingredients *5 (moisturising) that leads to a refreshed, moisturised and healthy scalp and skin.  (Shampoo, Conditioner, Body Wash)
*1 A middle-aged man's oily sweat odour
*2 Green tea dry distilled extract
*3 Licorice extract powder, cinnamon extract
*4 Ubidecarenone
*5 Glyceryl-N-(2-methacryloyloxyethyl) carbamate/stearyl methacrylate copolymer
LUCIDO ODOUR CARE SERIES

Effectively removes middle-aged odour found in matured men!

Scalp Care
Deodorant Scalp Shampoo
Ex Cool Type
  • Deeply cleanses stickier sebum and odour in middle-aged men
  • Ultra Icy sensation
Learn more
Scalp Care
Deodorant Scalp Shampoo
  • Deeply cleanses stickier sebum and odour in middle-aged men
  • Cooling sensation
Learn more
Scalp Care
Hair and Scalp Conditioner
  • Prevents stickier sebum and odour in middle-aged men
  • Smoothens and strengthens hair
Learn more
Body Care
Deodorant Body Wash
  • Deeply cleanses stickier sebum and odour in middle-aged men
  • Anti-bacterial to help prevent body odour
Learn more